SERVICES

TVC

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

Corporate video

Corporate video production refers to audio-visual corporate communications material commissioned primarily for a use by a company, corporation or organisation.

The corporate video production process will frequently involve the following stages:

  • Pre-production, planning includes script writing and storyboarding. The budget will also be agreed at this stage between the production company and client.
  • Video production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
  • Post-production and video editing – the filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video.

Animation Videos

Animation is the process of creating the illusion of motion and shape change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation.

Animation can be recorded on either analogue media, such as a flip book, motion picture film, video tape, or on digital media, including formats such as animated GIF, Flash animation or digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.